HISTORY

 

OVERVIEW

Target
Families and couples (new menu & special occasions)
Professionals (business meetings)
Social meetings (ladies’ lunch, happy-hour & private parties)

GOAL to create a new image for the Miami restaurants
A contemporary brand identity
New menu
Personalized mailings
Radio and TV advertisements

 

ORIGINAL
LOGO

 

LOGO
CONCEPTS

 

FINAL
LOGO

 

DIRECT
MAILER

 

 

 

CONCLUSION

Research and purchase mailing lists
Marketing studies and research
Develop brand logo
Develop three cards
Two newspaper ads
E-mail shell
Supervise printing
Use of new printing method to personalize each card
Creative Copywriting
Concept presentation and mechanicals