The newly formed Pinta group came to Carregal Pease Design with a request to create the identity
for the first Modern & Contemporary Latin American Art Fair to be held in New York City in November of 2007.
Carregal Pease has created the identity for Pinta 2007, 2008, and 2009.

The first step was to design and implement the mark. The requirements included that it be artistic, contemporary,
and appeal to a sophisticated audience ranging in age 35-70+, spanning diverse cultural and ethnic backgrounds.
One important parameter was for the PINTA identity to extend not only to Latin American art dealers and buyers;
but also to New York’s contemporary art audience.

The solution that had the highest rating was then carried forward into all identity applications such as printed ads,
TV, radio, web design, invitations, VIP packages, labels and signage.

We have compiled a comprehensive presentation of the visual explorations that support our solutions.

In 2008, we launched the new website for Pinta that was later updated in 2009. The site’s visual design with its bold use of red, a stroke that moves to the right, and a clean page layout takes its cues from the collateral material designed for the project. In 2009, a new location was added "London" and the cover page changed along with other revisions-

One of the main goals for the site was to facilitate a dialog between the various members of the Latin American Art community—Galleries, collectors, and prospective buyers—while also creating a specific destination for each audience. Carregal Pease's team accomplished this by organizing the site’s content through a customized content management structure making it more accessible to everyone.