We developed a comprehensive branding system that reflects the sophistication and conceptual rigor of PINTA modern and contemporary Latin American art fair, creating a cohesive visual identity that bridges multiple cities and audiences. From logo design to environmental graphics, every element communicates the fair’s commitment to Latin American art, emphasizing clarity, elegance, and cultural resonance. Opening in New York
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The selected solution was expanded into a comprehensive identity program, encompassing print advertising, television and radio spots, web design, invitations, VIP materials, labels, and environmental signage. A process book documents the visual explorations and strategic decisions that informed the final system.
In the first year, we featured metallic blue alongside the Pinta; the second year it was changed to metallic pink, and the third year to gold. The scribbled line also evolved over time.
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