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On Seeing Toys



Toy belonged to Kyle (18 years old) in California

Color Memories of childhood toys, culture and generation: An interdisciplinary project.


Childhood Toys represent fundamental ideas, desires, and habits central to the lives of a group. These domestic objects -called toys- play an important role in the sensorial and overall development of a child.


The On seeing toys’ project evokes color memory, culture diversity, and perception. Each toy’s owner provides an extensive narrative and is video taped. First, they address the toy’s qualities, place of origin, emotions, and other memories. Next, I photograph the given toy by placing them into “described” settings using fabrics, papers and materials. Finally, the image is digitalized, and simplified to a large grid-system of color squares. The scale causes the image to morph and mutate depending on the viewer’s distance to the piece addressing a narrative of childhood memories, perception and cultural diversity.

Each image is approximately 15 feet x 8 feet (depending on the image), color paper tiles.

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